Jerry Eiserman To Be Honored as Frank E. Low Award Winner
McHenry, IL — The McHenry Area Chamber of Commerce is proud to announce Jerry Eiserman as the recipient of its prestigious 2026 Frank E. Low Award, the Chamber’s highest honor. This award recognizes individuals who exemplify the spirit of Frank E. Low through a lifetime of selfless service, leadership, and dedication to the McHenry community. Jerry Eiserman and his wife, Trish, made McHenry their home as they began careers in education—careers that would go on to touch generations of local families. Jerry
Rhythms of the Calendar: Turning Seasonal Shifts into Business Wins
Seasonal promotions aren't just a marketing tactic—they're a rhythm. For small businesses, syncing up with the calendar’s natural beats can mean the difference between coasting through slower periods and riding a wave of timely opportunity. But to make the most of these cycles, it takes more than slapping a snowflake on a sign or offering a Valentine’s Day sale. It requires strategy, storytelling, and the willingness to look beyond the obvious moments that everyone else is already circling in red. Timing
Landmark Moments: Turning Business Milestones into Marketing Gold
Every business owner feels the rush of reaching a hard-earned milestone—whether it's the fifth anniversary, the 10,000th customer, or finally opening a second location. These markers are more than just internal wins; they’re powerful opportunities to deepen brand identity and reconnect with both customers and community. But the trick isn’t just in hitting the milestone—it’s in how the story gets told. When approached strategically, even the most unassuming achievement can evolve into a compelling
6 Ways To Use Data Analytics To Grow Your Small Business
You run a small business, so you should devote most of your time to building your relationships with your customers and ignoring website data, right? Not so fast! Even if you aren't the head of a multinational corporation, you can still use high-tech strategies like data analytics to strategize and ultimately grow your small business to the next level. Learn more about what data analytics can do for you and your venture with the following list. Target the Correct Demographic Have you
Transform Your Workflow: AI Strategies for Business Success
In the ever-evolving landscape of modern business, adopting artificial intelligence (AI) not only promises significant enhancements to operational efficiency but also offers strategic advantages. This guide explores practical approaches to integrating AI into your business operations, enabling you to harness its full potential. With an emphasis on practical implementation, it provides actionable insights on making AI a beneficial part of your workflow and company culture.Embrace AI as a Catalyst for
Fun and Fortune: Crafting a Business From Your Hobby
Embarking on the journey of converting your passion into a profitable venture is an exciting endeavor. It's about channeling your enthusiasm and skills into a structured business model. This process, though rewarding, requires meticulous planning and strategic execution. Understanding the nuances of this transformation is key to ensuring not only the survival but the flourishing of your newfound enterprise.Put Together Irresistible Business Proposals When transitioning a hobby into a business, crafting
Digital Dream Teams: Assembling Top Freelance Talent
In the evolving sphere of remote work, creating and managing a group of freelancers from different corners of the world offers unique opportunities and hurdles. To guarantee productivity, satisfaction, and unity among team members, adopting targeted strategies and practices is essential. This article provides critical insights into establishing a successful freelance team, enhancing collaboration, and securing collective achievements.Use Efficient Contract Management When hiring freelancers, small
